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Viu and Egypt Clothes Financial institution Be part of Palms to Donate Garments to Needy Areas Throughout Egypt


Staff member
Mar 22, 2024
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Cairo, Egypt – July 28, 2019: Viu, a number one leisure streaming service and Egypt Clothes Financial institution (ECB) joined fingers to provide again to the neighborhood this Eid by implementing a brand new initiative known as ‘Be part of Sherry this Eid’ donation marketing campaign. This charitable tie-up began over the past week of Ramadan encouraging the neighborhood to donate garments for the underprivileged throughout Egypt and can preserve operating till Eid Al-Adha.

The “Be part of Sherry this Eid” marketing campaign was impressed by the Arabic Ana Sherry Dot Com Viu Unique sequence. Within the present, the lead character Sherry, performed by actress Sara Al Shamy, runs an internet enterprise on the web site AnaSherry.com, which auctions her late mom’s costume assortment together with imitations of iconic outfits worn by celebrities.

Following the identical thread, in actual life, the AnaSherry.com internet area is now open for all these situated in Egypt who want to donate their gadgets of clothes which are nonetheless in good situation. The garments will make their manner by the Egypt Clothes Financial institution (ECB) to underprivileged individuals who will have the ability to put on them on the event of Eid.

Commenting on this thrilling collaboration, Waseem Sayegh, Vice President of Advertising and marketing, Viu MENA stated: “At Viu, we determined to associate with ECB to provide again in our personal manner by opening up a portal for all those that want to donate garments to the much less lucky. Though such acts of kindness must be completed all yr round, they’re particularly pronounced throughout events like Eid to convey smiles to everybody, thus spreading the enjoyment and happiness amongst all.”

Moreover, Manal Saleh, Chief Government Director at ECB stated: “We’re more than happy to collaborate with Viu on this noble initiative and additional inform individuals on the function our charitable group performs in serving to the disadvantaged in Egypt. As an NGO, we goal to convey joyful smiles to the underprivileged, particularly throughout vital festivals like Eid and with this charitable drive we’re as soon as once more celebrating pleasure by giving again to the Egyptian neighborhood. We are able to all make a distinction.”

“The marketing campaign kicked off positively with numerous donations within the first few days which just about equalled the donations gathered over the past week of Ramadan. We encourage individuals to proceed their garments donation course of as we prolong this initiative till Eid al-Adha”, she concluded.

Sarah El Shamy, lead actress in Ana Sherry Dot Com sequence additionally commented on this inspirational activation, “I’m delighted to be a part of this nice partnership between Viu and ECB that’s primarily based on the need to encourage hope and giving. I’m extraordinarily grateful to these contributing to this trigger and stay up for having extra be part of us to help these households who’re in want.”

Sarah El Shamy and the remainder of Ana Sherry Dot Com solid members have additionally donated their garments to ECB to higher assist Egypt’s needy communities. Neighborhood members can nonetheless go to “Be part of Sherry this Eid” marketing campaign web site at Anasherry.com for a charitable contribution, and donations of garments in good situation. To study extra about “Be part of Sherry this Eid” donation marketing campaign, please go to AnaSherry.com.
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