One of the vital vital issues you are able to do is to backup your Fb advertisements. It’s simple however for some purpose, a whole lot of advertisers and even Fb itself, don’t actually speak a lot about this very helpful function. Marketing campaign export not solely helps you save tons of time however is a good way to work on excel (if for some purpose you don’t just like the Adverts supervisor).
One of many explanation why this function is just not mentioned as a lot as different options might be as a result of newbie or intermediate degree advertisers could not use this loads.
I disagree with this as a result of in case you are a small scale company working with small advert accounts (spending anyplace between $500-$5000/mo), you’d nonetheless be thinking about studying how you can export and import campaigns. Now, why do I say this?
Let’s assume you’re operating advertisements for a Chinese language restaurant that has many franchises or branches throughout the nation. As a substitute of operating all their campaigns beneath one account, you’d clearly wish to segregate the price range, marketing campaign, and concentrating on, and so forth for administrative functions (despite the fact that you’re operating the identical advertisements).
The export-import possibility right here enables you to duplicate your complete account construction from one advert account to a different and I’m going to inform you precisely how that is achieved under.
Go inside your Facebook ads manager and choose the marketing campaign you wish to export, as soon as that this achieved and also you’ve chosen the advert units and advertisements inside, then click on the export-import button and hit ‘Chosen’. See the screenshot under.
After you have clicked on chosen, one other window will seem, right here choose ‘export as CSV’
After you may have exported the information, the exported file ought to look one thing like this under.
Discover how this file can have the whole lot associated to the marketing campaign that you simply have been operating.
Listed below are among the vital settings/knowledge this file comprises:
Now it can save you all this knowledge in your cloud storage or anyplace secure and are available again to investigate or view marketing campaign settings for this explicit account OR it’s possible you’ll use this file to duplicate the very same marketing campaign and advertisements on one other account.
Let me rapidly inform you how that’s achieved within the subsequent part.
There are a variety of explanation why everybody ought to have the ability to again up their Fb knowledge and all of the juice that runs contained in the advertisements supervisor.
You might wish to again up this vital knowledge for one of many following causes:
For no matter causes you wish to backup, saving that vital knowledge is essential as it could prevent 1000’s of {dollars} within the testing price range sooner or later.
So on this weblog submit, I’m going to share just a few suggestions and tips that may provide help to backup your Fb advertisements successfully and effectively.
Now that is tremendous easy to execute, when you’ve shared all of the audiences to account #02, you’re merely going to take the file you exported and import that utilizing the identical import-export possibility.
As soon as you choose Import >> Adverts, right here’s what you will note
You’ll merely add the identical file you initially exported and hit on ‘import’ and growth!
All of your marketing campaign settings, advert set settings, and most significantly, advertisements might be exported to the brand new account!
Fb would offer you some form of error in case you attempt to import a file that comprises deleted campaigns or advert units.
To go round this error, right here’s a fast tip.
When you’ve downloaded the CSV file, open and begin modifying and eliminate the next columns (be aware delete the information contained in the columns however let the headlines of the columns keep as is).
Right here’s what you wish to delete:
Simply eliminate the information (highlighted above and the advert id and advert standing). As soon as that’s achieved, save the file after which add it to a different advertisements supervisor and it’ll efficiently duplicate the marketing campaign.
Now, we now have discovered how you can export the marketing campaign settings however let’s learn how we will export and save outcomes and statistics.
Line up the metrics you wish to export, we normally have as many metrics as we wish together with a very powerful ones.
Click on on experiences > export desk knowledge…
Choose the file kind you wish to export and in addition choose ‘embody abstract row’ and hit on export.
When you’ve exported the information, the saved file will look one thing like this
This consists of all of the metrics that you simply saved on the columns contained in the advertisements supervisor, knowledge is determined by the date vary chosen.
You can even embody marketing campaign and advert knowledge of deleted objects on the file.
Pixel knowledge or audiences will not be lined in backup, the backup is admittedly to save lots of your marketing campaign knowledge and the precise advertisements and their permalinks.
To save lots of pixel knowledge, you may both share audiences with different accounts, share the precise pixel, or the old-fashioned manner of retaining all of your clients in a CSV file and importing it each time wanted to create customized and lookalike audiences.
Fb advertisements and advertisements supervisor have in latest occasions been unpredictable. We suggest you backup your Fb advertisements as soon as per week or if it’s not doable then a minimum of as soon as each month. This ensures that you simply by no means lose entry to vital knowledge and settings and most significantly proof of labor you’re doing in your or your shoppers’ accounts!
One of many explanation why this function is just not mentioned as a lot as different options might be as a result of newbie or intermediate degree advertisers could not use this loads.
I disagree with this as a result of in case you are a small scale company working with small advert accounts (spending anyplace between $500-$5000/mo), you’d nonetheless be thinking about studying how you can export and import campaigns. Now, why do I say this?
Let’s assume you’re operating advertisements for a Chinese language restaurant that has many franchises or branches throughout the nation. As a substitute of operating all their campaigns beneath one account, you’d clearly wish to segregate the price range, marketing campaign, and concentrating on, and so forth for administrative functions (despite the fact that you’re operating the identical advertisements).
The export-import possibility right here enables you to duplicate your complete account construction from one advert account to a different and I’m going to inform you precisely how that is achieved under.
Tips on how to Backup Your Fb Adverts from Any Advert Account
Step 1
Go inside your Facebook ads manager and choose the marketing campaign you wish to export, as soon as that this achieved and also you’ve chosen the advert units and advertisements inside, then click on the export-import button and hit ‘Chosen’. See the screenshot under.
Step 2
After you have clicked on chosen, one other window will seem, right here choose ‘export as CSV’
After you may have exported the information, the exported file ought to look one thing like this under.
Discover how this file can have the whole lot associated to the marketing campaign that you simply have been operating.
Listed below are among the vital settings/knowledge this file comprises:
- Campaigns, advert units, and advert names
- Budgets and schedule
- Audiences and concentrating on
- Optimization and different advert set settings
- Placement particulars
- Advert degree knowledge together with advert copy, headline, vacation spot hyperlinks, and CTA
- UTM parameters
Now it can save you all this knowledge in your cloud storage or anyplace secure and are available again to investigate or view marketing campaign settings for this explicit account OR it’s possible you’ll use this file to duplicate the very same marketing campaign and advertisements on one other account.
Let me rapidly inform you how that’s achieved within the subsequent part.
There are a variety of explanation why everybody ought to have the ability to again up their Fb knowledge and all of the juice that runs contained in the advertisements supervisor.
You might wish to again up this vital knowledge for one of many following causes:
- Saving knowledge as safety and backup (in case of account or enterprise supervisor ban)
- Helps in transferring campaigns and advertisements in bulk throughout advert accounts (in case you’re operating the identical advertisements by completely different advert accounts)
- If you wish to rapidly ship over an advert or marketing campaign approval to your shoppers (not one of the best ways to get your advertisements authorized however definitely the quickest)!
For no matter causes you wish to backup, saving that vital knowledge is essential as it could prevent 1000’s of {dollars} within the testing price range sooner or later.
So on this weblog submit, I’m going to share just a few suggestions and tips that may provide help to backup your Fb advertisements successfully and effectively.
Tips on how to Import Fb Adverts to One other Advert Account
Now that is tremendous easy to execute, when you’ve shared all of the audiences to account #02, you’re merely going to take the file you exported and import that utilizing the identical import-export possibility.
As soon as you choose Import >> Adverts, right here’s what you will note
You’ll merely add the identical file you initially exported and hit on ‘import’ and growth!
All of your marketing campaign settings, advert set settings, and most significantly, advertisements might be exported to the brand new account!
Fast Hack: Tips on how to Import Deleted Campaigns and Adverts
Fb would offer you some form of error in case you attempt to import a file that comprises deleted campaigns or advert units.
To go round this error, right here’s a fast tip.
When you’ve downloaded the CSV file, open and begin modifying and eliminate the next columns (be aware delete the information contained in the columns however let the headlines of the columns keep as is).
Right here’s what you wish to delete:
- Marketing campaign ID and marketing campaign standing
- Advert set ID and advert set standing
- Advert ID and advert standing
Simply eliminate the information (highlighted above and the advert id and advert standing). As soon as that’s achieved, save the file after which add it to a different advertisements supervisor and it’ll efficiently duplicate the marketing campaign.
Tips on how to Backup Fb Marketing campaign Outcomes and Stats
Now, we now have discovered how you can export the marketing campaign settings however let’s learn how we will export and save outcomes and statistics.
Step 1
Line up the metrics you wish to export, we normally have as many metrics as we wish together with a very powerful ones.
Step 2
Click on on experiences > export desk knowledge…
Step 3
Choose the file kind you wish to export and in addition choose ‘embody abstract row’ and hit on export.
When you’ve exported the information, the saved file will look one thing like this
This consists of all of the metrics that you simply saved on the columns contained in the advertisements supervisor, knowledge is determined by the date vary chosen.
You can even embody marketing campaign and advert knowledge of deleted objects on the file.
What’s Not Coated within the Fb Backup?
Pixel knowledge or audiences will not be lined in backup, the backup is admittedly to save lots of your marketing campaign knowledge and the precise advertisements and their permalinks.
To save lots of pixel knowledge, you may both share audiences with different accounts, share the precise pixel, or the old-fashioned manner of retaining all of your clients in a CSV file and importing it each time wanted to create customized and lookalike audiences.
How Usually Do you have to Backup your Account?
Fb advertisements and advertisements supervisor have in latest occasions been unpredictable. We suggest you backup your Fb advertisements as soon as per week or if it’s not doable then a minimum of as soon as each month. This ensures that you simply by no means lose entry to vital knowledge and settings and most significantly proof of labor you’re doing in your or your shoppers’ accounts!