From: Leisure Software program Affiliation of Canada
Information launch
November 19, 2020
Toronto, ON ESAC
The COVID-19 pandemic continues to have a major influence on the lives of Canadians. In its most up-to-date research – performed by The NPD Group – the Leisure Software program Affiliation of Canada (ESAC), discovered that Canadians are rising their ranges of online game play as a solution to keep linked and entertained throughout these tough occasions.
Each two years ESAC, nationwide commerce affiliation for Canada’s online game trade, conducts a research on online game customers to determine how, what, the place and why Canadians are enjoying video video games.
In the present day, ESAC launched its newest research entitled Actual Canadian Gamer – Important Information 2020.
This research gives an in-depth have a look at the online game participant group and customers in Canada; which is already one of many world’s largest online game hubs with 61% of our inhabitants reporting repeatedly enjoying video video games.
Key Findings
Though the pandemic has not resulted in substantial new online game customers – with lower than 2% of Grownup Canadians (18 to 64) deciding to take up a controller for the primary time throughout the pandemic – it has considerably boosted the quantity that present online game customers performed in Canada.
Not solely are Canadians enjoying extra video video games, however a majority of them say it’s serving to them really feel higher emotionally and mentally whereas following stay-at-home measures. Video games are additionally serving to mother and father discover frequent floor with their youngsters whereas serving to them spend time connecting.
Many additionally recognized video video games as a method of serving to household and pals keep bonded and linked all through the pandemic.
Quotes
“COVID-19 is just not going away anytime quickly. Canadians are discovering methods to remain linked and interact their minds in constructive methods; they’re in search of pleasure and leisure in what can solely be characterised as one of the crucial tough occasions in fashionable human historical past. We’ve got discovered that Canadian avid gamers acknowledge the facility of play and they’re partaking increasingly more within the immersive and linked experiences that our trade creates. We’ll get by means of this era collectively and video video games will proceed to be each an outlet for folks but in addition an necessary solution to hold them linked to their households and pals.”
Jayson Hilchie, President & CEO, Leisure Software program Affiliation of Canada
Fast information
Related hyperlinks
Contacts
Media Relations
Corinne Crichlow
Director, Public Relations & Communications
[email protected]
About
ESAC represents main online game console makers, publishers, massive and small unbiased builders in addition to nationwide distributors. ESAC is the nationwide voice of the online game trade in Canada. We work for our members – Activision Blizzard, Glu, EA, Gameloft, Ubisoft, Kabam, Different Ocean Interactive, Ludia, Microsoft, Nintendo, Sony Interactive Leisure, Relic Leisure, Options 2 Go, WB Video games, Sq. Enix, Take-Two Interactive, Codename Leisure, Sure Affinity and NetEase video games – to make sure regulatory and public affairs environments are beneficial to long-term trade improvement. For extra info, go to theESA.Ca.
Information launch
November 19, 2020
Toronto, ON ESAC
The COVID-19 pandemic continues to have a major influence on the lives of Canadians. In its most up-to-date research – performed by The NPD Group – the Leisure Software program Affiliation of Canada (ESAC), discovered that Canadians are rising their ranges of online game play as a solution to keep linked and entertained throughout these tough occasions.
Each two years ESAC, nationwide commerce affiliation for Canada’s online game trade, conducts a research on online game customers to determine how, what, the place and why Canadians are enjoying video video games.
In the present day, ESAC launched its newest research entitled Actual Canadian Gamer – Important Information 2020.
This research gives an in-depth have a look at the online game participant group and customers in Canada; which is already one of many world’s largest online game hubs with 61% of our inhabitants reporting repeatedly enjoying video video games.
Key Findings
Though the pandemic has not resulted in substantial new online game customers – with lower than 2% of Grownup Canadians (18 to 64) deciding to take up a controller for the primary time throughout the pandemic – it has considerably boosted the quantity that present online game customers performed in Canada.
- 58% of Grownup Players and 80% of Teen Players reported enjoying extra video video games throughout the pandemic.
Not solely are Canadians enjoying extra video video games, however a majority of them say it’s serving to them really feel higher emotionally and mentally whereas following stay-at-home measures. Video games are additionally serving to mother and father discover frequent floor with their youngsters whereas serving to them spend time connecting.
- 65% of Grownup Players and 78% of Teen Players discover that gaming whereas supporting stay-at-home well being measures makes them really feel higher.
- 70% of Teen avid gamers reported utilizing on-line video video games to remain linked whereas isolating at house.
- 65% of Grownup Players with youngsters ages 6 to 17 reported enjoying video video games with their youngsters and 44% reported enjoying extra usually throughout COVID-19.
Many additionally recognized video video games as a method of serving to household and pals keep bonded and linked all through the pandemic.
Quotes
“COVID-19 is just not going away anytime quickly. Canadians are discovering methods to remain linked and interact their minds in constructive methods; they’re in search of pleasure and leisure in what can solely be characterised as one of the crucial tough occasions in fashionable human historical past. We’ve got discovered that Canadian avid gamers acknowledge the facility of play and they’re partaking increasingly more within the immersive and linked experiences that our trade creates. We’ll get by means of this era collectively and video video games will proceed to be each an outlet for folks but in addition an necessary solution to hold them linked to their households and pals.”
Jayson Hilchie, President & CEO, Leisure Software program Affiliation of Canada
Fast information
- 61% of Canadians reported enjoying video video games up to now 4 weeks.
- The gender cut up between Grownup Players in Canada was 50/50 male to feminine, which is similar as 2018.
- The common age of Grownup Players in Canada is 38.
- Cell units proceed to be the first means Grownup Players entry and play video video games, with consoles overtaking cell units as the preferred amongst Youngsters and Teenagers.
- Saskatchewan has essentially the most online game gamers per capita in Canada with 68% reporting common sport play with a median of 10 hours per week spent amongst those that play.
- Digital downloads of full video games proceed to develop with retail purchases persevering with to say no in each Adults and Teenagers.
- The most well-liked genres of video video games in Canada are puzzle and phrase video games.
- Extra Canadians are taking part in esports as viewers (spectators) than ever earlier than. 40% of Canadian avid gamers view sport streaming content material; particularly, 41% of Adults and 46% of youngsters and Teenagers.
- 40% of Canadian Grownup Players play video games on-line solo, 40% play with others on-line, 20% play on-line with different gamers within the room, and 30% of Canadian Grownup Players play on-line with gamers.
Related hyperlinks
Contacts
Media Relations
Corinne Crichlow
Director, Public Relations & Communications
[email protected]
About
ESAC represents main online game console makers, publishers, massive and small unbiased builders in addition to nationwide distributors. ESAC is the nationwide voice of the online game trade in Canada. We work for our members – Activision Blizzard, Glu, EA, Gameloft, Ubisoft, Kabam, Different Ocean Interactive, Ludia, Microsoft, Nintendo, Sony Interactive Leisure, Relic Leisure, Options 2 Go, WB Video games, Sq. Enix, Take-Two Interactive, Codename Leisure, Sure Affinity and NetEase video games – to make sure regulatory and public affairs environments are beneficial to long-term trade improvement. For extra info, go to theESA.Ca.